In the event you thought that OnePlus’ “Never Settle” motto additionally applies to its launch strategy, assume once more. For the primary 3 generations, it appeared that it defied the enterprise observe of launching a number of telephones a yr. That modified with the OnePlus 5T after which once more with the OnePlus 7 this yr when the corporate launched two telephones on the similar time (and two extra below the “T” collection). When you have been confused by that strategy, higher brace your self as a result of the corporate’s CEO revealed it gained’t be altering course any time quickly.
On paper, the strategy will not be so laborious to perceive. Close to the start of the yr, OnePlus launched the OnePlus 7 and OnePlus 7 Professional, the latter naturally providing a bit extra options at the next worth. Then, identical to up to now two years, it just lately launched the OnePlus 7T and OnePlus 7T Professional, both a half improve or a full one, relying on the place you’re coming from.
What makes this strategy barely complicated is the place OnePlus makes which fashions obtainable. It additionally retains prospects questioning if their phone will immediately change into outdated in simply six months, virtually like what occurred with the OnePlus 5T. Now OnePlus followers may have no less than 4 telephones to select from annually, not counting McLaren and particular editions, making the decision-making course of a tad extra sophisticated.
Regardless of that, nonetheless, it appears the strategy is truly working to OnePlus’ profit. Speaking to the Times of India, CEO Pete Lau defined that the rationale for the dual product strategy was to supply the very best expertise at completely different worth tiers. The OnePlus 7 Professional, he explains, would have been past the attain of many in India. In different phrases, the corporate is providing a OnePlus phone it doesn’t matter what your price range is.
Given how properly its telephones are promoting, it’s no shock that Lau says that the corporate will stick to that strategy for now. It undoubtedly appears to be in keeping with what the highest gamers are doing, with Samsung, Apple, and Huawei providing at least three premium fashions, generally even twice a yr.