Google buys Fitbit: $2.1bn and a user data promise

Final week, rumors of a potential Google acquisition of Fitbit began making the rounds. Google and Fitbit wasted little time in confirming these rumors, saying right this moment that an settlement for a merger has been reached. Assuming Fitbit’s shareholders and the suitable authorities regulators approve the deal, Google will buy Fitbit for a complete of $1.2 billion ($7.35 per share in money).

Although the deal isn’t anticipated to be accomplished till someday in 2020, Google and Fitbit are already answering questions on what this implies for Fitbit customers. In its announcement right this moment, Fitbit stated that its gadgets will proceed to be platform agnostic throughout iOS and Google, so these utilizing an iPhone don’t want to fret about their Fitbit wearables immediately changing into incompatible with their Apple-made .

Fitbit additionally stated that it’s going to proceed to function inside “strong privacy and security guidelines,” noting that well being and wellness data gathered from Fitbit gadgets received’t be used for Google advertisements. In a separate weblog submit, Google’s Rick Osterloh expands on that a bit, promising transparency about what sort of data is collected and why.

He additionally reiterated that Fitbit data received’t be used for Google advertisements and stated that the corporate received’t promote private data to third-parties. Lastly, Fitbit customers could have sure controls over their data, with the power to assessment or delete it from Google’s servers.

In yet one more blog post, Google’s Sameer Samat indicated that this Fitbit acquisition will imply large issues for the continued construct out of Put on OS. Although Samat spoke in somewhat broad phrases, he did say that Google is “looking forward to collaborating with Fitbit to bring the best of our smartwatch platforms and health applications together, and enabling our partners to build the next generation of wearables.”

So, we’ll see what occurs from right here, however it’s clear that large issues are in retailer for Put on OS as soon as this acquisition is full. Given the regulatory processes acquisitions like this sometimes must undergo, it’ll be a couple of minutes earlier than Fitbit formally joins the fold, however Google will most likely waste little time in launching new Fitbit-branded wearables that put Put on OS entrance and middle as soon as the buyout is within the books. Keep tuned.

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